My Experience with Covent Garden Apple Store
Sun, September 26, 2010 at 18:47 
I was there.
No not at the Covent Garden store in London. I was there. Watching the the live event of Apple releasing the new iPod Touch and other iPod's.
Whilst getting the kids in the bath I had the event streaming to my iPhone and watching Steve Jobs and his team present various new iterations of their already proven technology. God does Apple know how to create the hype. Even I was hyped, and I am pretty cynical about things.
But in the all important pre-amble to build up the crowd. Steve proudly showed some pictures of 3 new flagship stores around the world. Shanghai was one, and Covent Garden was the last. Steve laboured the point about these stores that they had spent lots of money designing and in the case of the Covent Garden store restoring the building and being sympathetic to the surroundings.

At that point I decided I needed an excuse to go and finally have the Apple experience. Because you know what? My local Apple store in Southampton sucks badly for me. Its location is already in the very busy shopping center known as Westquay. But Apple's store design at Westquay is just a long store. with the wooden benches running down the middle and both sides and its busy. Busy with students and youngsters all pawing the technology dreaming about the day they too could own a piece of magical technology.
On the odd time I have tried to go in there I get claustrophic, its a little bit too warm because of all the people and trying to get help immediately can be a little bit challenging. Most times I abort and get the hell out of there.
Covent Garden
So I decide that for a particular project I was going to buy a new laptop. A moderate i7 Macbook Pro. Thought might as well if you are going to spend with Apple do it in style and not skimp.
I check the spec's online. Persuade my wife that a trip to London to take the kids to the London Transport Museum in Convent Garden could coincide with me nipping into the Apple store. The trip is set.
We arrive in London on Sunday lunchtime. Important to note try and find parking on single yellow lines on a Sunday. Its free. A space appeared near Aldwych and I quickly made my way to Leicester Square where I dropped the kids and wife.
The London Transport Museum was great for the kids. Both girls 6 and 3 throughly enjoyed walking and running around the place, seeing all the old methods of transport.
After a few other activities I was finally greenlighted to go into the new Apple Store Covent Garden. I walked in. It was busy, but not mega busy. It was spacious. I like the raw brickwork, the atrium with what looked like natural light.
A pleasant girl with a Eastern block accent attend to my needs. I stated that I was wishing to purchase a new MPB. She wanted to show me the machine and discuss options. I stated I already knew options and was ready to go for it.
Problem #1
In the store they only do standard models. Anything customised needs to be ordered online. Crushed as I wanted the fast HD. That was it. Experience and dream over. The assistant did her best, she took me to the Genius Bar upstairs which only confirmed my fears that *yes* I should have the faster HD and *no* they dont do it in store.
I then left tail between my legs back to my wife and kids empty handed. Until I got home and then ordered the machine online.
Problem #2
I suppose I live in the Amazon world of next day delivery of things that are in stock. I know it can be done, I know merchants can deliver goods very fast. I thought that the might of Apple they would have a huge stock of MBP's of my spec which could be shipped immediately. But no.
I had to wait almost 2 weeks for the goods to be delivered. Gutted.
Dont get me wrong. When the gear came through I was ecstatic, the experience really started as I un boxed the kit round a friends house. Everything was immaculately packaged and well thought out.
Even turning the laptop on was exciting.
2 Weeks Later
It is still exciting. I know its a laptop. But it is actually like a weight has been lifted from me when using a computer.
Things just work. I ask other MAC users what I should install on my new machine and they smile and say. Nothing. Everything is there.
What a joy. Setup easy.
Stuff just works.
People say (mainly Mac owners) once you go MAC you never go back. I not sure I could do that, as my day job demands a Windows 7 based machine. But I will give Mac owners this. All the hard is taken out of the equation so you can get on and be creative. And you are being creative on a great looking and performing piece of kit, which gives you extra oomf.
I'm sold.
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